With a $8 billion television market, a $100 billion digital market and $5 billion cable and satellite services, cable is the fastest growing segment of the American TV industry.
What does that mean for you?
We all know that the cable industry has been struggling for a while now.
It’s been in decline for a few years now.
And in some ways, that’s good news for consumers.
Consumers are getting the content they want.
They are watching more shows.
They’re getting more value for their money.
But it’s also very difficult for the cable companies to make any money off of that.
And that’s where we are right now.
So what’s going to happen is that the cord-cutting will be a slow-motion train wreck.
It’s not a one-time thing.
You’ll see a lot more of it in the coming years.
The industry’s going through a phase where it’s not sustainable.
And when you have a lot of people cutting the cord, you don’t have that much money left to pay for the programming.
And as a result, people will start to see that this is not a good thing.